Web Traffic Analysis
Lead Forensics provides the market-leading tool for B2B lead generation, created with first-hand experience of the challenges faced by B2B Sales and Marketing teams.
Most businesses are making significant investments in website development and strategies to generate traffic, but research shows that only 2% of website visitors actually enquire. Discovering the identity of these anonymous visitors unlocks additional sales opportunities for your business, which you never knew you had.
The Lead Forensics solution gives you the anonymous visitors business name, address, phone number, industry, turnover and employee numbers, as well as the pages viewed on your website.
Improve ROI from your online marketing and lead generation activity by using this information to target prospect leads more effectively, based on their behaviour on your website.
Key features of the Lead Forensics tool include;
- Access to full business contact details of your visitors
- Create triggered alerts for specific visitor activity on your website
- Truly measure the volume of traffic to your website and the sources they came from
The Lead Forensics software is easily installed by adding a simple tracking code to your website. The data can be instantly accessed through the online portal, or by integrating it with your CRM platform including Salesforce, Oracle, Sage and Microsoft Dynamics.